Some ridiculed the city's response to the devices – including the arrests of the two men hired to place the placards around the area – as disproportionate and indicative of a generation gap between city officials and the younger residents of Boston, at whom the ads were targeted. media sources, including The Boston Globe, Los Angeles Times, Fox News, The San Francisco Chronicle, The New York Times, CNN, and The Boston Herald. The massive panic led to controversy and criticism from U.S. Placed throughout Boston, Massachusetts, and the surrounding cities of Cambridge and Somerville by Peter "Zebbler" Berdovsky and Sean Stevens, these devices were part of a nationwide guerrilla marketing advertising campaign for Aqua Teen Hunger Force Colon Movie Film for Theaters. On the morning of January 31, 2007, the Boston Police Department and the Boston Fire Department mistakenly identified battery-powered LED placards depicting the Mooninites, characters from the Adult Swim animated television series Aqua Teen Hunger Force, as improvised explosive devices (IEDs), leading to a massive panic. Guerrilla marketing campaign, falsely identified as a bomb threat An LED display resembling the cartoon character Ignignokt from Aqua Teen Hunger Force giving the finger as seen in Cambridge, Massachusettsīoston, Cambridge, and Somerville, Massachusetts, U.S.
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